Who decides which trailers will play?

I've been wondering this for a while, so I just thought I'd ask. Who decides which trailers will play before a movie?

I understand that 1. It has to be a movie "bought" or "owned" by the theatre chain
2. It has to be an upcoming movie.


Other than that, it makes no sense to me. When I went to see "Fahrenheit 9/11", there was a preview for "Harold and Kumar go to White Castle." Are the audiences the same? I wonder. I saw both in the theatre, but that was mainly because I felt that I should try to support a movie with two Asian leads.

However, when I went to see "Sideways", there was a preview for "The Boogeyman." Now, I don't like scary movies and that trailer scared me so much that I wanted to leave the theatre. In my opinion, the audience who would go see "Sideways" and the audience who would go see "The Boogeyman" are not the same. The only way they could be the same is if the pictures were both rated R, which they may be.

Does anyone else have any other insights?

Oscar babble 2005- Ray

So I watched "Ray" today, and as far as I'm concerned, Jamie Foxx is going to win that Oscar. The script wasn't perfect, it was a little clumsy, but Foxx was fantastic. I found the story interesting and admire what Charles did with his life. I also admire him for reading the screenplay (in Braille), and giving the greenlight to the project. The picture doesn't portray Charles in the best light. Sometimes he comes off as down right nasty and his heroin use and womanizing are not covered up.

I really wish that one of the women in this movie (Regina King, Kerry Washington and Sharon Warren) had received a best actress nomination. I also thought the little boy who played "Ray" as a child was fantastic. I hope they all get more work.

(no subject)

Does anyone want to go to this concert with me? [Bad username or site: @ livejournal.com]??